What do improved logistics, customized digital marketing content, and interactions from the "Participation Economy" have in common?

They are all driving the need for a single dynamic machine code that satisfies these functions. GS1, the global authority in coding, also recognizes this need and has published "Sunrise 2027"; which is a plan to make the standard UPC barcode obsolete in the next few years.

While 2D codes like the Datamatrix and Quick Read (QR) codes can deliver this functionality, can the existing product coding technologies efficiently keep up with the higher demand ?

This question is what Funai and our partner, MapleJet, teamed up to better understand. Our results are published in the following whitepaper.